The Receipts
Every figure below is pulled from a live client’s ad account or CRM, identified by trade only. The ads themselves stay private.
Why you won’t find the ads here
We don’t publish client creative, offers, or targeting, and we don’t run a public portfolio of campaigns. In home services the winning ad is the asset. Put it on a public page and competitors in the same market are running a copy of it within a week, at the expense of the client who paid to build it.
So the numbers are here and the accounts are not. Every case study below is identified by trade alone. On a call we’ll screen-share the real accounts for the trades closest to yours, including the creative and what it cost to book an estimate.
Figures below are the accounts that produced them. Every number on this page is checkable against the case studies it came from.
Six accounts across six trades. Return varies by trade, market, and offer. These are individual account results, not averages.
Roofing contractor
$484,137
signed in 24 days
$118,000 signed in week one, $281,590 by week two, $484,137 by week three and a half. Cost to book dropped from $644 to $621 while we scaled spend from $1,000 to $1,500 per day. Getting cheaper while getting bigger is the hard version of scaling. Another $505,068 sits quoted in open pipeline.
Crawl space and insulation contractor
18x
return on ad spend
Most agencies aim for 6 to 10x and celebrate at 8. This account ran 18x across its first full quarter, and 9.6x after our fee is subtracted out. Cost per booked appointment held at about a third of the industry benchmark from month one.
Remodeling contractor
14.2x
return on ad spend
The most recent week was the best on record. Leads rose 52% while cost per lead fell from $35 to $23, and booked consults doubled in the same stretch. Volume going up while cost goes down is the pattern we build for.
HVAC contractor
$63,701
closed in seven days
Four jobs closed out of a single week of leads. Two of them signed in the same week the lead came in. We opened a second market for this client days later and it produced its first close on day two.
HVAC contractor, price transparency funnel
$175
per booked appointment
Leads walked through system type, square footage and fuel type and saw a real price range before they ever reached a calendar. By the time they booked, they had already accepted the price. One went from click to signed job in under 48 hours.
Painting contractor
7% to 35%
booking rate
We added a single open-text question asking what was driving the project. Nothing else changed, not the budget and not the ads. Booking rate went from 7% to 35%. This is what we mean when we say the funnel is the difference, not the ad.
Six accounts, six different trades, one system.
Results reflect actual client reporting from 2026. Client names withheld at their request. Individual results vary.
Book a 15-minute intro call and we'll screen-share real accounts in your trade: the creative, what a booked estimate costs in your market, and what the return looks like.