We book the estimates. Your sales reps close them.
We film your crews on site, run the Meta ads, and put homeowners on your team’s calendar. Built for home-service companies doing $150K+ a month ($2M+ a year).
100+ home-service companies served across the US
Gross jobs sold, from tracked client accounts. Your close rate is the multiplier we can’t control.
We blur the names. We don't touch the numbers.
Pulled from our Slack channels with clients.
ROOFING · FLORIDA
Our recap for a two-market roofer, July 7 to October 13: 64 signed jobs worth $2,052,355 on $180,105 of ad spend, 11.4x.
ROOFING · MID-ATLANTIC
A roofing client adding two new markets at once, with a third on hold only because they're backed up with work in an existing one.
ROOFING · PACIFIC NORTHWEST
A roofing owner's own list one evening: five jobs closed, $129,181 gross, plus an $18,000 job. The next day he closed two more at $33,000 and $43,000.
HVAC · WEST COAST
Our update to an HVAC client: three approved estimates in one day, $41,551 total.
HVAC · SOUTHEAST
A heating and cooling company owner, four months after launch: $2,300 short of $250,000 in jobs sold from our leads.
HVAC · SOUTHEAST
An HVAC owner posts a $41,960 job won from a Meta lead our call center had booked three days earlier.
Where the money leaks out
Most companies at this size are dealing with at least two of these.
Spend you can't trace
Your reports come back in clicks and leads. Nobody can tell you what a booked estimate actually costs you.
A sales team with gaps
You've built the crews and hired the closers. The constraint isn't capacity anymore, it's a calendar that isn't full.
Ads nobody remembers
Stock footage and generic offers rent attention for a single click. They build nothing that's still working for you next quarter.
Competing on price
When homeowners can't tell you apart from the other four quotes, the only lever left is the number at the bottom.
From branded ad to booked estimate
Three moving parts: content that carries your brand, spend heavy enough to own the market, and estimates that land on your team's calendar.
Branded content, filmed on site
We send a videographer to your job sites to film your crews, your trucks, your owner. Every ad carries your name and your face rather than stock footage a competitor could run tomorrow.
- On-site videography at your location
- 10+ professional videos
- Content you own forever
Spend heavy enough to be remembered
We run Meta campaigns across your whole service area at a budget that puts you in front of the same homeowners again and again. Repetition is what turns a name into the default choice.
- Hyper-local saturation
- Multiple ad variations tested
- Your ad account, your data
Estimates on your team's calendar
Every ad goes to a custom quiz funnel, designed and branded for your company. Homeowners answer a few questions, then book themselves onto your team's calendar. We optimize the account to cost per booked estimate rather than cost per lead.
- Custom quiz funnel, branded to you
- Homeowners self-book on your calendar
- Optimized for cost per booked estimate
- Full tracking and attribution
Built for companies doing $2M+ a year
We're built for established home-service companies doing $150K+ a month ($2M+ a year). Smaller companies get an extra piece.
Content & ads
You already have the crews, the closers, and a sales floor that can handle volume. We film the branded content, run the media, and book estimates onto your team's calendar, with the goal of making yours the name homeowners in your market already recognize.
- On-site branded video content
- Meta ad management & funnels
- Estimates booked onto your team's calendar
- Measured on cost per booked estimate
The full system
Companies at this size usually don't have a sales floor yet, so we add ours. Same content and the same media buying, plus our call center working every lead within minutes.
- Everything in the content & ads system
- Call center working every lead within minutes
- Open 8am–8pm, 7 days a week
Doing under $750K? We’ll point you to the exact playbook to get there.
Real ads from real companies
Every video is filmed on-site with your crew, edited for the feed, and built to make the phone ring. Tap any video to pause. Tap the speaker to hear it.
Filmed, edited, and shipped by Akoola
The numbers behind every account
What jobs actually sold for, and what the leads cost, from tracked client accounts.
Jobs closed, September 2026
$4.1M
Gross jobs sold across tracked client accounts
Companies served
100+
Electrical
Cost per lead
$37
$60–$120
Electrical
$37
Cost per lead
industry $60–$120
Crawl space
Cost per lead
$37
$40–$80
Crawl space
$37
Cost per lead
industry $40–$80
HVAC
Cost per lead
$56
$80–$150
HVAC
$56
Cost per lead
industry $80–$150
Figures from tracked client accounts. Your close rate is the multiplier we can't control.
Hear it from the owners
Every story here is paired with the real numbers from that account.
Featured story
A Portland window company, scaling on Meta.
Alvin, window company owner, Portland, OR
10.3x
ROAS
Ivan, electrical company owner
More wins across the trades
Identified by trade only. Every figure is from a tracked client account. We’ll screen-share the real accounts on a call.
Roofing, two markets
$2,052,355 signed
64 signed jobs in 14 weeks on $180,105 in ad spend. 11.4x return.
HVAC
$1.4M approved
Approved jobs in 106 days, with $214K of it in a single week.
Crawl space and insulation
18x return on ad spend
$147,000 revenue on $7,860 in spend. 9.6x after our fee comes out.
Remodeling
$93,060 closed
On $6,566 in ad spend. 14.2x return, $33 per lead, $180 per booked consult.
Closed-revenue and ROAS figures are pulled from the ad accounts we manage for each client.
If you've been burned by an agency, read this.
You see the real number every week
We report what a booked estimate costs you, not clicks or impressions.
Your leads are yours
Every lead comes from your ads with your name on them. We don't share them or sell them to anyone else.
Month to month is fine
Pay monthly, or pay a quarter up front and save 10%.
You keep everything
The ad account and the content are yours, even if we stop working together.
Ad budget starts at $200 a day.
Plug in your trade. See the math.
Three quick steps: pick your trade, enter your average job value, then drag your monthly ad spend. We'll show the revenue you could expect, and how it grows as you scale up.
Step 1 · Your trade
Pre-filled for your trade. Edit it to your real number.
Typical numbers for HVAC
What the data shows for this trade — not something you set.
Projected monthly revenue
$255K – $562K
Low-to-high estimate at $30,000/mo in ad spend
Return per $1 spent
8×-19×
$8 to $19 back for every $1
Booked appts / mo
73-163
Closed jobs / mo
28-63
These are typical planning ranges for home-service trades, in line with the accounts we run. Your actual numbers depend on your offer, market, and how fast your team follows up. More budget puts more booked jobs on your calendar, the curve above is revenue climbing as you scale. Returns ease a little at the very top as audiences saturate, but the revenue keeps growing. Close rate is the multiplier we can’t control, so we pre-sell every appointment before your rep walks in.
What our clients say
"I recently worked with the Akoola team to build my new website, and I can honestly say it was one of the best experiences I've had with any agency. The site looks incredibly stylish and professional. A huge shoutout to Mark. His energy, creativity, and attention to detail made the whole process exciting and smooth."
IP Design Group
Google review
"I approached this company with a brand-new business I had just launched. I have to say, I was beyond impressed with the results. They exceeded my expectations, giving my business a huge boost. They even built me a website at no extra cost and helped with marketing another company of mine."
One Deck
Google review
"After working with multiple marketing firms these guys finally gave me results. I've recommended to many friends and will continue to do so. I highly recommend Mark and the Akoola team for anything website/marketing related."
AP Custom Construction
Google review
Why companies choose Akoola
Optimized for
Content
Branding
Where leads land
Ad account
From kickoff to leads in 14 days
Here's exactly what the first two weeks look like.
Strategy & kickoff
We learn your business, your market, and build the game plan.
Content planning
We script the videos and plan the shoot around your schedule.
On-site filming
Our videographer comes to your job sites and captures everything.
Ads & CRM setup
We build your campaigns, set up tracking, and wire booking into your team's calendar.
Go live
Ads launch. Leads route to your team. Estimates start landing on the calendar.
Questions we get before every call
What happens on the call
We pull real numbers from accounts in your trade, map your market, and tell you honestly whether Meta will work for you.
We only take on trades and markets where our data already says we can win.
We map what it costs to own your market: the budget, the cost per booked estimate, and how long saturation takes.