Filmed on site with your crews, then run heavy enough to make yours the best-known name in your market. Built for home-service companies doing $5M+ a year.
Seattle-based · serving home-service companies nationwide
Figures from tracked client accounts. Your close rate is the multiplier we can’t control.
Most companies at this size are dealing with at least two of these.
Your reports come back in clicks and leads. Nobody can tell you what a booked estimate actually costs you.
You've built the crews and hired the closers. The constraint isn't capacity anymore, it's a calendar that isn't full.
Stock footage and generic offers rent attention for a single click. They build nothing that's still working for you next quarter.
When homeowners can't tell you apart from the other four quotes, the only lever left is the number at the bottom.
Three moving parts: content that carries your brand, spend heavy enough to own the market, and estimates that land on your team's calendar.
We send a videographer to your job sites to film your crews, your trucks, your owner. Every ad carries your name and your face rather than stock footage a competitor could run tomorrow.
We run Meta campaigns across your whole service area at a budget that puts you in front of the same homeowners again and again. Repetition is what turns a name into the default choice.
Leads route straight into your CRM and land as booked estimates on your sales team's calendar. We optimize the account to cost per booked estimate rather than cost per lead.
We're built for established home-service companies doing $5M or more a year. Smaller companies get an extra piece.
You already have the crews, the closers, and a sales floor that can handle volume. We film the branded content, run the media, and book estimates onto your team's calendar, with the goal of making yours the name homeowners in your market already recognize.
Companies at this size usually don't have a sales floor yet, so we add ours. Same content and the same media buying, plus our call center working every lead within minutes.
Doing under $750K? We’ll point you to the exact playbook to get there.
Every video is filmed on-site with your crew, edited for the feed, and built to make the phone ring. Tap any video to pause. Tap the speaker to hear it.
Filmed, edited, and shipped by Akoola
Cost per lead, cost per booked estimate, and return on ad spend from tracked client accounts, measured against industry benchmarks.
Return on ad spend
16.6x
Blended across six documented accounts
Industry
3×–5×
Electrical
Cost per lead
$37
$60–$120
Electrical
$37
Cost per lead
industry $60–$120
Crawl space
Cost per lead
$37
$40–$80
Crawl space
$37
Cost per lead
industry $40–$80
HVAC
Cost per lead
$56
$80–$150
HVAC
$56
Cost per lead
industry $80–$150
Concrete coatings
Per booked estimate
$154
$250–$500
Concrete coatings
$154
Per booked estimate
industry $250–$500
Flooring
Per booked estimate
$134
$300–$500
Flooring
$134
Per booked estimate
industry $300–$500
Figures from tracked client accounts. Your close rate is the multiplier we can't control.
Every story here is paired with the real numbers from that account.
Featured story
Bo, concrete coatings owner
$154
per booked estimate
Vitaly, flooring company owner
10.2x
ROAS
Alvin, window company owner, Portland, OR
10.3x
ROAS
Ivan, electrical company owner
7x
ROAS
More wins across the trades
Identified by trade only. Every figure is from a tracked client account. We don’t publish client ads or offers publicly, because competitors copy what works. We’ll screen-share the real accounts on a call.
Roofing
$484,137 signed
In 24 days on $24,222 in ad spend. 20.0x return, 5.5% cost of marketing.
Crawl space and insulation
18x return on ad spend
$147,000 revenue on $7,860 in spend. 9.6x after our fee comes out.
Remodeling
$93,060 closed
On $6,566 in ad spend. 14.2x return, $33 per lead, $180 per booked consult.
HVAC
$63,701 closed
In seven days on $9,760 in ad spend. 19 booked appointments, 6.53x return.
Closed-revenue and ROAS figures are pulled from the ad accounts we manage for each client.
Three quick steps: pick your trade, enter your average job value, then drag your monthly ad spend. We'll show the revenue you could expect — and how it grows as you scale up.
Step 1 · Your trade
Pre-filled for your trade. Edit it to your real number.
Typical numbers for HVAC
What the data shows for this trade — not something you set.
Projected monthly revenue
$68K – $87K
Low-to-high estimate at $10,000/mo in ad spend
Return per $1 spent
7.7×
≈ $7.7 back for every $1
Booked appts / mo
20–27
Closed jobs / mo
7–10
These are typical planning ranges for home-service trades, in line with the accounts we run. Your actual numbers depend on your offer, market, and how fast your team follows up. More budget puts more booked jobs on your calendar — the curve above is revenue climbing as you scale. Returns ease a little at the very top as audiences saturate, but the revenue keeps growing. Close rate is the multiplier we can’t control, so we pre-sell every appointment before your rep walks in.
"I recently worked with the Akoola team to build my new website, and I can honestly say it was one of the best experiences I've had with any agency. The site looks incredibly stylish and professional. A huge shoutout to Mark. His energy, creativity, and attention to detail made the whole process exciting and smooth."
IP Design Group
Google review
"I approached this company with a brand-new business I had just launched. I have to say, I was beyond impressed with the results. They exceeded my expectations, giving my business a huge boost. They even built me a website at no extra cost and helped with marketing another company of mine."
One Deck
Google review
"After working with multiple marketing firms these guys finally gave me results. I've recommended to many friends and will continue to do so. I highly recommend Mark and the Akoola team for anything website/marketing related."
AP Custom Construction
Google review
Optimized for
Content
Branding
Where leads land
Ad account
Here's exactly what the first two weeks look like.
We learn your business, your market, and build the game plan.
We script the videos and plan the shoot around your schedule.
Our videographer comes to your job sites and captures everything.
We build your campaigns, set up tracking, and wire booking into your team's calendar.
Ads launch. Leads route to your team. Estimates start landing on the calendar.
We pull real numbers from accounts in your trade, map your market, and tell you straight whether Meta will work for you.
We only take on trades and markets where our data already says we can win.
We map what it costs to own your market: the budget, the cost per booked estimate, and how long saturation takes.