About Akoola
We built this system for ourselves. Then everyone asked us to build it for them.
Branded content, Meta ads, and booked estimates. We built this whole machine to run our own business. When that business got shut down overnight, we pointed the same machine at home service companies. 100+ businesses later, it's still the same system.
One lead machine, pointed at a new market
Before Akoola, I ran a company called HomeDirection. We helped families buy homes through a government loan program: zero down, 1% interest. Over five years we served more than a thousand families. We were generating 800 leads a month, and 85% of them came from social media. We built everything ourselves: the content, the ads, the follow-up, even the software.
In January 2025, the government cut funding for the program to zero. The business was done overnight.
But the system we built had nothing to do with mortgages. It was a lead generation machine: content, ads, fast follow-up. So we pointed it at home services. Roofing, HVAC, fencing, painting, remodeling. We launched Akoola in June 2025, and within eight months we were working with more than a hundred companies.
Today we build that machine for established operators doing $5M and up. We film the branded content, run the media heavy enough to own a local market, and put booked estimates on your sales team’s calendar. One team. One system. You run your jobs.
Track record
What we stand for
These aren't on a poster. They show up in how we work every single day.
High agency
We don't wait for instructions. Every person on this team figures it out, takes ownership, and moves. The tools exist. The information is out there. What separates good from great is the drive to go get it done.
Integrity
Every ad goes out under a real person's name. Every campaign reflects on a real company's brand. We tell the truth early, often, and loud enough that nobody has to ask. If something's not working, we say it first.
Speed
Same-week content shoots. Fast creative turnaround. Campaigns live in 14 days. The company that moves fastest wins. We operate with urgency because your growth depends on it.
Continuous improvement
Measure it, manage it, grow it. We track every campaign, every call, every result. What works gets doubled down. What doesn't gets cut. The goal is to be better today than we were yesterday.
The people behind the machine
Mark Zhuk
CEO
Leo Montiel
COO
Richard Nagulyak
Creative Director
Blessings Mwansa
Client Partnerships
Tanya Ivakhnenko
Video Editor
Eric Tkach
Campaign Strategist
Ruah Manuel
Appointment Setter
Anna Susaine
Appointment Setter
We're always looking for people who move fast and take ownership.
See open rolesRun the math for your trade.
Book a 15-minute intro call. We'll walk through the numbers for your trade and your market: what leads cost, how many turn into jobs, and what the return looks like.